Introducing Transparatone: A Design Style Born from Experimentation

At Apollo 24|7, our design philosophy has always been about creating visuals that resonate deeply with clarity, elegance, and purpose. In our pursuit of innovative approaches to storytelling through design, we stumbled upon a unique illustration style that felt like the perfect balance between simplicity and depth. We named it Transparatone.

“Transpartone” coined by Prateekshankar Dixit is the illustration style that combines gradients and transparencies to form a unique vector illustration style.

What is Transparatone?

Transparatone is an illustration style born from experimentation and a love for modern minimalism. It is defined by overlapping translucent shapes that create layers of vibrant gradients and unexpected hues where colors intersect. The result? A design style that is clean, sophisticated, and brimming with subtle complexity.

Transparatone = Transparency + Gradients

For us, Transparatone embodies clarity in communication, the interplay of ideas, and the richness that emerges when different elements come together harmoniously.

The Birth of Transparatone

The idea emerged while brainstorming ways to refresh our visual identity. We wanted a style that could convey innovation, inclusivity, and warmth without overwhelming our audience. After testing a range of ideas, we discovered that translucent layers combined with gradients offered a unique dynamism. It felt alive, modern, and versatile — everything we needed to reflect the ethos of Apollo 24|7.

Over time, we refined the technique, exploring how shapes, transparencies, and colors could interact to tell richer stories. Transparatone was no longer just a visual experiment; it became a cornerstone of our visual design language.

Why Transparatone?

1. Versatility Across Platforms
   Transparatone works seamlessly across mediums — from digital interfaces and social media creatives to print and branding assets. Its adaptability allows it to feel fresh yet consistent.
2. Aesthetic Depth
   The overlapping transparencies create a sense of movement and depth, making even the simplest compositions visually engaging. It aligns perfectly with our commitment to delivering clarity in healthcare communication.
3. Modern Elegance
   Transparatone embodies the contemporary aesthetic our team strives for — a style that is clean, minimal, and yet brimming with vibrant energy.

How We Use Transparatone

• User Interface: From onboarding screens to illustrations in the app, Transparatone brings a modern touch that enhances usability without distracting.

Screenshots from our Brand Book

• Campaigns: In marketing assets, this style grabs attention while maintaining a professional, premium feel.

How You Can Experiment with Transparatone

Here’s how we’ve approached Transparatone at Apollo 24|7:

1. Start Simple: Use geometric or organic shapes as a foundation.
2. Play with Transparency: Experiment with how shapes overlap and blend.
3. Focus on Color Harmony: A carefully chosen palette ensures the final output feels cohesive.
4. Keep it Balanced: The beauty of Transparatone lies in its simplicity — avoid cluttering with too many elements.

A Style for the Future

As we continue to explore its potential, we’re excited to see how this discovery can inspire other designers and organizations to tell their stories more effectively.

We’re proud to have coined and refined Transparatone, and we can’t wait to see where this journey takes us next. To us, it’s a reminder that the best ideas are born from collaboration, experimentation, and a relentless pursuit of excellence.